Equitable Corporation
Type: Corporate structure
Governed by: Users & founders
Standard: Equitable Standard
Founder: Ethan Wei, MD
What it is
An Equitable Corporation is a company built on a simple belief: the people who create the value should keep it. Big tech was built on extraction — your data, attention, and effort are siphoned into profits for a few. The Equitable Corporation inverts that. It is governed by its users, structured so your data is never sold, and built so the company can never be sold to private equity or venture capital. The rules are locked at inception, so those promises cannot be quietly reversed.
The core commitments
Every Equitable Corporation commits to the same locked set of principles. In short: user data is never sold or shared with third parties, the company cannot be sold to private equity or venture capital, users hold a real governance role, and the rules themselves are locked so they cannot be quietly revised away.
Your data stays yours
The data you generate is never sold, licensed, or handed to third parties for any purpose. It is not a product and never a trade good. You own what you produce, and the company's structure is built so that ownership cannot be revoked by a future board, investor, or majority vote.
No sale to private equity or venture capital
The company is structurally barred from being sold to private equity or venture capital, and no outside investor can ever gain controlling power. Founders don't have to give up the company, its data, or its vision to raise capital. On exit, control transfers to the community — not to an acquirer.
See also
Frequently Asked Questions
What is the Equitable Corporation?
A corporate structure in which your data is never sold and the company can never be sold to private equity or venture capital: users hold a real governance role, no outside investor can gain control, and the core rules are locked so they cannot be changed later.
How is it different from a normal corporation?
In a normal corporation, data and control flow to shareholders and executives, and the company can be sold to any acquirer. In an Equitable Corporation, your data stays yours, the company is barred from being sold to PE or VC, and the governing rules are locked at inception.
Can the company be sold to an investor or acquirer?
No. A core, locked commitment is that the company can never be sold to private equity or venture capital, and no outside investor can gain controlling power. This is structural — it's written into the founding documents and cannot be revised away by a future board or majority vote.
Is the commitment permanent?
Yes. The core commitments are locked at inception and cannot be altered. A company can add features and grow, but it cannot change the rules that protect its users or sell the company away. Once certified under the standard, a company cannot opt out.
Can any company adopt this structure?
Yes. The Equitable Standard is open to any incorporated entity that genuinely commits to the principles. Applying is free, and certification takes about 30 days.